The Contractor Growth Blog
Real numbers on what
Get my free audit →
Real numbers on what
actually books jobs.
Straight talk on ads, lead costs and follow-up for home service businesses. No theory, just what I see working in real accounts.
AllMeta adsLead costsFollow-upRoofingPlumbingHVAC
Featured · Roofing
▶ 41s video
Clicks…
but no
leads?
but no
leads?
Why Your Roofing Ads Get Clicks But No Leads
Homeowners aren't ready to talk to a salesman. They want a price. Here's what happened when I rebuilt a roofing client's funnel around that one idea: $100+ for zero leads became $25–50 per lead.
Read the breakdown →Latest posts
Lead costs
$30–47
per lead
per lead
What's a Good Cost Per Lead for Roofing, Plumbing, Landscaping & Concrete?
Real ranges from real contractor accounts, and what pushes yours up or down.
Follow-up
5 min
or the lead goes cold
or the lead goes cold
Speed to Lead: Why the First Contractor to Call Back Gets the Job
The lead that waits until tomorrow is already talking to someone else.
Case study
$10.5K
→ $78K revenue
→ $78K revenue
From $10,500 in Ads to $78,000 in Revenue: A Landscaping Case Study
401 leads, 22 appointments, 16 paying customers. The numbers at every step.
Want me to look at your ads?
Free ad account audit. I'll tell you what I'd change first, no strings attached.